Thanksgiving falls late in the month for 2024, which means we can all breathe a collective sigh of relief … before we get a head start on planning for the year’s biggest shopping weekend! ALG Vacations’® Black Friday sales have already gone live with promo codes that take up to $300 off vacation packages or as much as $650 off packages paid in full. Then there’s also up to $1,250 in group credit, premium air seat discounts, and instant saving on select air … all on top of supplier partner savings, too!
But offers to help close those client bookings are no good if you can’t get them to pick up the phone first, whether it’s to call, text, DM, email, or click. Which is where the travel advisor support part of ALGV’s operations come in.
This year and every year, ALGV creates a full suite of Small Business Saturday awareness marketing materials travel advisors like you can use to bring attention to their agency business. And with each year, we also develop new resources that compound a collection of evergreen resources and reference materials.
Here’s a preview of what we’ve got to support your business in advance of Small Business Saturday, November 30, 2024.
Updated Landing Page
For easy access to our entire suite of resources, ALG Vacations® has launched a vibrant hub site to easily direct you to everything Small Business Saturday. It will take you to free marketing materials and social media posts, learning webinars for professional development, articles with tips on capitalizing on this day, our Black Fri-YAY sale, and more. And the URL is easy to refer to. It’s www.ALGVacations.com/SBS.
Three Expert Collaboration Webinars
This year, you can hear directly from some of the travel industry’s most well-regarded content creators about how you can post like a pro to ensure your customers Go with a Pro. We’re thrilled to have tapped top talents Kirstie Pike and Christine Diaz, LGBT travel and lifestyle influencers @onairplanemode__ and @trendytraveler__ Bernice Padilla, who specializes in bucket list travel and has amassed over 145K followers on TikTok.
They’ll be speaking on important topics specific to you as a travel advisor trying to capture market share, addressing topics like how to elevate your brand on social media and how to make your content catchy enough to get casual browsers to stop scrolling and hit that like, comment, and contact button. And for the final webinar of the series, our own social media team (@algvacations, @AskATravelAdvisorALGV, and @TravelBeatALGV) will be exposing their best hacks for mastering the social media algorithms.
Spoiler alert! It’s all easier than you think with experts who can break it down for you.
Social Media for Sharing
Speaking of social media, ALGV360⁰ is always a great bet for finding easy, ready to share content. We’ve designed a collection of professionally designed imagery that extolls the virtues of shopping small, even when travel globally, with post caption suggestions ready to go. This year’s focuses on important statistics that helps the consumer public understand the importance of where and with whom they choose to spend their money, and how they’re supporting their community when they book their travel with agencies like yours.
Press Release to Customize
New for this year’s ALGV360⁰ Small Business Saturday toolkit is a press release template that you can customize with your agency’s information to share to local news outlets. With this document, you easily just input your own business details, send it out to editors of websites like your local Patch.com and community outlets, and ask them if they’re interested in covering and publishing how patronizing your agency and Small Business Saturday is good for your neighborhood.
Videos and References from the Archives
And of course, we never retire oldies but goodies that stand the test of time. Right here on TravelBlogue, you can just search “small business” to find every article we’ve ever published on the topic – including advice on how to position and market your agency during this intensive shopping weekend – plus recorded webinars, ALGVPro education and supplementary specialty courses, and advisor-affirming videos like thesev.
